This will depend on your industry and the list that you use. Using a clean list and keeping your audience interested in your content is key.
Some businesses can get as high as 50% or as low as 5% it all depends on how the lists were attained, how often you prune the list, and if your content is engaging.
It’s also important to understand that you can have a large open rate, but little engagement or results from your campaign, and inversely you can have a low open rate, but the contacts that do open take the next step toward interacting with your business.
You always want to strive for the most opens, but there are many more factors involved when trying to achieving results from your message.
If you want to learn more about our suggested best practices, we recommend you contact us.